The initiative is being supported by the African Union Commission (AUC) and individual African governments and regional governmental agencies and organisations. The dotAfrica project also enjoys widespread support from the African community, including AfriNIC, AfTLD, ITU, UNECA and Nepad. The dotAfrica gTLD will bring the continent together as an internet community under one umbrella allowing e-commerce, technology and infrastructure to flourish. A truly African initiative created for Africa, by Africans.”, the organization states on their Facebook page.
What you can do now
It’s simple. If you have a trademark or business name or any other right to a name, you should pre-validate your right in the Mark Validation System or TMCH before the domain mafias hijack your brand. Having a dot Africa could help you uniquely position yourself or business on the continent as does having a country specific domain like .ug or .ke.